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��ѿ��ý County economic development officials announced Wednesday the name for the plant science district they’re hoping to grow in Creve Coeur.

The new name, “39 North,” is a nod to the latitude of the area around Lindbergh and Olive boulevards. Adjacent to Monsanto’s global headquarters and the Donald Danforth Plant Science research center, the ��ѿ��ý Economic Development Partnership has targeted the area for a node of agriculture technology businesses.

The 39 North name would function as a brand much as Cortex does for the successful technology district in an old industrial corridor of the Central West End. Officials say they plan to install signs along Lindbergh and Olive boulevards to help give the district an identity.

“��ѿ��ý County is already recognized as a global hub of plant science research,” ��ѿ��ý County Executive Steve Stenger said in a statement. “‘39 North’ is a natural extension of an established industry. We will continue to attract emerging agtech businesses with diverse talent and true vision.”

Regional officials have spent over a year developing focused on infrastructure improvements. It calls for a new interchange at Olive and Lindbergh boulevards and a bike trail connecting the Danforth Center and ��ѿ��ý County’s biotech startup incubator, the Helix Center.

Plans also call for a new building to house startups and other plant science companies, which have already filled available office and lab space in the Helix Center and the BRDG Park, an office and lab building next to the Danforth Center. ��ѿ��ý Economic Development Partnership officials said the new building on land owned by the Danforth Center would include a restaurant and gathering space and residential units in addition to more offices and labs.

The next project will be identifying funding for the infrastructure improvements. ��ѿ��ý County officials say $400,000 has already been identified to help pay for the greenway from Monsanto’s campus to the Helix Center. The money is coming from .